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A critical chap, prone to a good sunburn, and very much a Virgo.

Raised and educated in gritty northern England, I have always found myself being a storyteller. The last eight years have seen me creating stories and other works professionally for various media outlets nationally and internationally, both online and in print. I have a strong understanding of digital publishing whilst possessing a portfolio of narrative-led feature articles and profiles of well-known individuals from various fields and arts.

Copywriting with specific SEO requirements is something I approach with great diligence. I also take time to fully understand a brief and an audience. After that, I can craft imaginative inline short copy, engrossing straplines, conscious branding, and tone-of-voice-infused style guiding—deftly delivered in a clean and unique manner.

After all, being yourself is imperative — everyone else is taken.

My work in travel and lifestyle are where I love to indulge the reader’s senses. A passion of mine is making someone feel like they were there or longing they had been. I’m also a proud member of the Australian Society of Travel Writers.

My prerogative isn’t just telling good stories, writing excellent copy, and producing stellar imagery; it’s bringing those stories and copy to life in an astounding and memorable fashion.

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A quote that I keep coming back to -

“It's not so much about what you ask as what you don't ask.”

Sir Michael Parkinson CBE
BBC Broadcaster/Journalist